CJP Delivers Automated app Channel

CJP Broadcast Service Solutions Ltd, a systems integration, production, and content digitisation specialist, has delivered a unique and innovative automated app channel to leading betting and gaming company William Hill.

The two new channels transmit horse and greyhound racing live to sports fans and customers, with rich graphics, operated by the presenter alone.

William Hill conceived the concept of a racing television service linked by a live presenter in the style of a radio DJ. As well as providing live coverage of multiple meetings daily, the channels had to include rich graphics experience, including results, statistics, and jockeys’ colours. Crucially, to be cost-effective and scalable, the service and the system had to operate daily without a team of operators and engineers.

CJP Broadcast provided the solution. It integrated the necessary products, including a Ultrix router from Ross Video and the Cosmos playout automation and streaming platform from PlayBox Technology. Most importantly, CJP Broadcast worked with media software specialist Squared Paper to develop the required data processing, graphics and intuitive user interface. This functionality was built with Squared Paper’s Busby software development kit.

"We wanted to create something special in our racing coverage, to provide our customers with a better, richer racing experience," said Mark Chesworth, Head of Broadcast at William Hill. "CJP Broadcast showed us that by using bespoke software, they could build a system that would bring our dedicated live greyhound racing channel to life. Showing more live greyhound races than any other channel, viewers are served real-time data, prices, and information graphics for each runner. Led by a team of presenters, each bringing their personalities and styles to the screen, the fully automated system CJP developed gives us the output we want, and one our presenters love to drive."

A vital element of the requirement was to allow the presenter to log in remotely. The Squared Paper software utilises the data feeds obtained from racecourses and tracks and takes the relevant information to trigger HTML5 graphics templates for live insertion onto incoming SDI feeds. The system also facilitates the creation of the playlist, which is continually updated based on live schedules.

www.cjp-bss.co.uk