Broadcast News
18/11/2022
4Sales Partners With Nectar360

Channel 4's commercial division, 4Sales, has announced an innovative new data partnership with the UK's leading loyalty programme, Nectar360 that will revolutionise advertiser targeting on Channel 4's streaming platform, All 4.
For the first time, FMCG brands will be able to tailor their adverts on All 4 to groups of users based on their recent shopping habits within Sainsbury's supermarkets, meaning users will be shown more relevant adverts from brands they like and want to see.
PepsiCo brands Walkers Baked and Pepsi Max are the launch test partners for the product, with OMD as their media planning and buying agency - alongside McCain and L'Oréal with media agencies PHD and Essence.
A key benefit for advertisers who use the Nectar360 segments is the amount of in-depth measurement that will be on offer. At the end of the campaign, once a brand has served viewers with its targeted adverts, Channel 4 and Nectar360 can provide data to show how many customers purchased the product after seeing it on All 4.
The partnership is the first product from 4Sales' new dedicated Commercial Innovation team. Its purpose is to help foster a culture of commercial change, putting customers' needs at the heart of new product development for advertisers and viewers. Led by Jonathan Lewis, Channel 4's Head of Commercial Innovation and Partners, the function will help deliver both 'core' ad products including social, digital and data innovations, and 'diversification' projects such as viewer engagement and new technology products.
www.channel4.com
For the first time, FMCG brands will be able to tailor their adverts on All 4 to groups of users based on their recent shopping habits within Sainsbury's supermarkets, meaning users will be shown more relevant adverts from brands they like and want to see.
PepsiCo brands Walkers Baked and Pepsi Max are the launch test partners for the product, with OMD as their media planning and buying agency - alongside McCain and L'Oréal with media agencies PHD and Essence.
A key benefit for advertisers who use the Nectar360 segments is the amount of in-depth measurement that will be on offer. At the end of the campaign, once a brand has served viewers with its targeted adverts, Channel 4 and Nectar360 can provide data to show how many customers purchased the product after seeing it on All 4.
The partnership is the first product from 4Sales' new dedicated Commercial Innovation team. Its purpose is to help foster a culture of commercial change, putting customers' needs at the heart of new product development for advertisers and viewers. Led by Jonathan Lewis, Channel 4's Head of Commercial Innovation and Partners, the function will help deliver both 'core' ad products including social, digital and data innovations, and 'diversification' projects such as viewer engagement and new technology products.
www.channel4.com
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