Broadcast News
16/11/2022
New Look For ITV Channels
Ahead of the launch of ITVX, the UK's freshest new streaming service, ITV's channels have been given a look too, with new channel branding, on-screen presentation and idents launching across all on air channels.
ITV Creative and DixonBaxi have partnered on the work that goes live today, as well as the creation of the new brand identity for ITVX, which launches officially on December 8th.
The name and branding for ITV's new head-turning, digital destination streaming service was produced by DixonBaxi, and turns streaming conventions on their head, or more accurately rotates them 45 degrees, with an X in place of in the more commonly used +.
ITV's Chief Marketing Officer Jane Stiller said: "We are using the launch of ITVX this Autumn as a moment to give ITV's broadcast channels a modern and fresh update too.
"This is all driven by a future where both broadcast and streaming will be equally crucial parts of how viewers engage with us.
"Viewers will see what we do in broadcast and streaming as much more joined up and we will be able to seamlessly cross promote across the platforms enabling greater content discovery. Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will flow into our new idents too, which are created to reflect and connect with modern Britain.
"We have an exciting autumn in store for viewers, whether that's I’m A Celebrity, The World Cup or the launch of ITVX with more new free content than anywhere else, so it feels like no better time to refresh our branding across the breadth of what we do.
"We think this a brilliant opportunity, through branding, design and motion to have the most contemporary broadcast branding in the UK, while allowing us to move more seamlessly between broadcast and streaming."
Jed Carter, Design Director, DixonBaxi said: "It's been an amazing experience working with ITV Marketing and ITV Creative on this ambitious refresh. A single coherent design system – bursting with personality – unites ITVX and ITV’s channels. A unified approach to logos, colour, typography, voice and motion connects the family of brands to create one connected brand experience while allowing each brand to express its own unique personality.”
"Motion principles and digital gestures inform the new on screen presentation across channels, thematically linked but all individual, in keeping with the channel personalities. A bespoke suite of typefaces were created by DixonBaxi in collaboration with type studio F37 Foundry, for ITV’s channels and its new streaming service, ITVX. In addition a bold new suite of channel audio beds were crafted by London music and sound house The Futz Butler to be used across all channels to further continue a consistent brand experience.
"As part of the refresh, ITV returns to ITV1, to give more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s key viewer destinations."
A new idents system has also launched and in a broadcasting first, will be network wide.
www.itv.com
ITV Creative and DixonBaxi have partnered on the work that goes live today, as well as the creation of the new brand identity for ITVX, which launches officially on December 8th.
The name and branding for ITV's new head-turning, digital destination streaming service was produced by DixonBaxi, and turns streaming conventions on their head, or more accurately rotates them 45 degrees, with an X in place of in the more commonly used +.
ITV's Chief Marketing Officer Jane Stiller said: "We are using the launch of ITVX this Autumn as a moment to give ITV's broadcast channels a modern and fresh update too.
"This is all driven by a future where both broadcast and streaming will be equally crucial parts of how viewers engage with us.
"Viewers will see what we do in broadcast and streaming as much more joined up and we will be able to seamlessly cross promote across the platforms enabling greater content discovery. Everything will look and feel modern and relevant, with each platform or channel having a simple twist. This approach will flow into our new idents too, which are created to reflect and connect with modern Britain.
"We have an exciting autumn in store for viewers, whether that's I’m A Celebrity, The World Cup or the launch of ITVX with more new free content than anywhere else, so it feels like no better time to refresh our branding across the breadth of what we do.
"We think this a brilliant opportunity, through branding, design and motion to have the most contemporary broadcast branding in the UK, while allowing us to move more seamlessly between broadcast and streaming."
Jed Carter, Design Director, DixonBaxi said: "It's been an amazing experience working with ITV Marketing and ITV Creative on this ambitious refresh. A single coherent design system – bursting with personality – unites ITVX and ITV’s channels. A unified approach to logos, colour, typography, voice and motion connects the family of brands to create one connected brand experience while allowing each brand to express its own unique personality.”
"Motion principles and digital gestures inform the new on screen presentation across channels, thematically linked but all individual, in keeping with the channel personalities. A bespoke suite of typefaces were created by DixonBaxi in collaboration with type studio F37 Foundry, for ITV’s channels and its new streaming service, ITVX. In addition a bold new suite of channel audio beds were crafted by London music and sound house The Futz Butler to be used across all channels to further continue a consistent brand experience.
"As part of the refresh, ITV returns to ITV1, to give more equal footing to broadcast and streaming, with ITV1 and ITVX as ITV’s key viewer destinations."
A new idents system has also launched and in a broadcasting first, will be network wide.
www.itv.com
Top Related Stories
Click here for the latest broadcast news stories.
18/11/2024
ITV Recommissions Mystery Thriller
ITV has commissioned the second series of hit drama, produced by Nicola Shindler's Quay Street Productions and written by acclaimed screenwriter Mick
ITV Recommissions Mystery Thriller
ITV has commissioned the second series of hit drama, produced by Nicola Shindler's Quay Street Productions and written by acclaimed screenwriter Mick
22/06/2006
Studio AKA’s New Promo Highlights ITV Mobile Channels
Studio AKA’s new promo for mobile TV, 'ITV For Your Mobile' directed by Grant Orchard, features an animated character who loves watching ITV programme
Studio AKA’s New Promo Highlights ITV Mobile Channels
Studio AKA’s new promo for mobile TV, 'ITV For Your Mobile' directed by Grant Orchard, features an animated character who loves watching ITV programme
07/11/2018
New TV Channels On A Shoe String
Hardly a day goes by without a new TV channel springing up somewhere in the ether. The plethora of choice tends to a situation where audience statisti
New TV Channels On A Shoe String
Hardly a day goes by without a new TV channel springing up somewhere in the ether. The plethora of choice tends to a situation where audience statisti
17/08/2015
OH-TV Expands Services With New AirBox Playout Channels
Broadcaster and international TV network provider OH-TV has expanded with 10 additional AirBox playout channels from PlayBox Technology. This new inve
OH-TV Expands Services With New AirBox Playout Channels
Broadcaster and international TV network provider OH-TV has expanded with 10 additional AirBox playout channels from PlayBox Technology. This new inve
25/04/2013
SPI International USA Launch New Channels With PlayBox
PlayBox Technology USA delivered a fully integrated multi-channel Digital Video Broadcasting (DVB) workflow solution to SPI International USA. The Pla
SPI International USA Launch New Channels With PlayBox
PlayBox Technology USA delivered a fully integrated multi-channel Digital Video Broadcasting (DVB) workflow solution to SPI International USA. The Pla
17/09/2012
Broadcasters See Revenue Opportunity with New Distribution Channels, Survey Shows
Research by Avid has unveiled international broadcasters and media producers are capitalizing on new opportunities to monetize content by making a str
Broadcasters See Revenue Opportunity with New Distribution Channels, Survey Shows
Research by Avid has unveiled international broadcasters and media producers are capitalizing on new opportunities to monetize content by making a str
13/03/2007
CBC Selects Abit to Launch New Pay TV Channels
Abit has announced that CBC Cologne Broadcasting Center has selected its Powerbox automation system to a launch a new pay TV channel service to be bro
CBC Selects Abit to Launch New Pay TV Channels
Abit has announced that CBC Cologne Broadcasting Center has selected its Powerbox automation system to a launch a new pay TV channel service to be bro
09/05/2002
New transmission channels installed at MTV
Wire: Broadcast Ltd, the broadcast systems integrator, has recently completed its third major installation contract at MTV Networks Europe, creating a
New transmission channels installed at MTV
Wire: Broadcast Ltd, the broadcast systems integrator, has recently completed its third major installation contract at MTV Networks Europe, creating a
11/01/2002
BBC TO LAUNCH NEW DIGITAL CHANNELS BY SPRING 2002
THREE new BBC digital television channels will launch by Spring 2002, offering UK audiences a greater choice - more programmes of original quality and
BBC TO LAUNCH NEW DIGITAL CHANNELS BY SPRING 2002
THREE new BBC digital television channels will launch by Spring 2002, offering UK audiences a greater choice - more programmes of original quality and
12/12/2000
BBC FUND NEW DIGITAL CHANNELS
THE BBC have revealed the money to supplement their proposed new children’s channels will in part come from the increase in the licence fee earlier th
BBC FUND NEW DIGITAL CHANNELS
THE BBC have revealed the money to supplement their proposed new children’s channels will in part come from the increase in the licence fee earlier th
24/11/2000
STAR TV LAUNCH TWO NEW ASIAN CHANNELS
STAR TV has announced the mid-January launch of STAR Plus and STAR News on BSkyB’s Digital Platform. STAR News will be the first India focused 24-hour
STAR TV LAUNCH TWO NEW ASIAN CHANNELS
STAR TV has announced the mid-January launch of STAR Plus and STAR News on BSkyB’s Digital Platform. STAR News will be the first India focused 24-hour
01/09/2000
UKTV TO INVEST IN NEW CHANNELS
It has been reported that UKTV is to investigate new digital cable and satellite outlets as well as new channels. ADAM Singer, Chief Executive of Tele
UKTV TO INVEST IN NEW CHANNELS
It has been reported that UKTV is to investigate new digital cable and satellite outlets as well as new channels. ADAM Singer, Chief Executive of Tele
23/07/2001
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
ITV TO FORM NEW ONLINE DIVISION
ITV ARE to form a new division, ITV Interactive, as the unified home for all online and interactive activities and the portal operations of ITV Active
15/08/2024
RTL Deutschland Adds New FAST Channels To Its Video Streaming Service
RTL Deutschland has added eight new free ad-supported streaming television (FAST) channels to its video streaming service, expanding the number of vie
RTL Deutschland Adds New FAST Channels To Its Video Streaming Service
RTL Deutschland has added eight new free ad-supported streaming television (FAST) channels to its video streaming service, expanding the number of vie
25/04/2001
GRANADA AND CARLTON TO ALIGN ITV AND ONDIGITAL
CARLTON Communications and Granada have announced proposals for a new partnership to align ITV and ONdigital - creating an integrated free-to-air, pay
GRANADA AND CARLTON TO ALIGN ITV AND ONDIGITAL
CARLTON Communications and Granada have announced proposals for a new partnership to align ITV and ONdigital - creating an integrated free-to-air, pay