Qvest Teams Up With Outernet

Qvest and Outernet have partnered to establish a unique location in London, which is open to the public as of today.

Featuring the world's largest wrap-around screen installation, the Now Building offers visitors a unique media experience space as the core element of a new culture district in London's Soho neighborhood. Qvest was responsible for the technical design of the large-scale and cross-media backbone for all event venues, as well as its delivery, vendor management and integration as Master Systems Integrator.

Visitors to Outernet in London can now enjoy a unique multi-sensory experience in a spectacular public atrium, based on the very latest immersive media technology: The Now Building contains an immense digital canvas with a 4-storey high, floor-to-ceiling, and 360-degree screen surface with 16K resolution. Extending over 2,100 m2, it is the most advanced and largest media installation of its kind worldwide to date. With its particularly performant technology setup, the multimedia LED environment with 4D and interactive capabilities offers new possibilities for visually spectacular staging and creative storytelling. The Now Building and other parts of Outernet London have been used for exclusive events since autumn of 2021 – such as product launches, interactive exhibitions, and broadcast programs. From now on, the location for immersive media and cultural events in London's West End is also open to the public every day.

As consultant and Master Systems Integrator, Qvest was responsible for the entire design and implementation of a cross-functional technical operations and data center for all spaces of Outernet London. The core component of the operations center is a facility with content scheduling, automation control and real-time playback, monitoring and immersive audio processing. The cooperation was rounded off by intensive testing as well as training and support by the Qvest team for the operational staff of Outernet London.

Mike Whittaker, CTO of Outernet London: "What we have achieved with our teams at Outernet and Qvest is extraordinary and unique. It by far exceeds the usual technology solutions. Qvest’s understanding for our vision, methodical approach, and knowledge transfer during the process made them the natural choice to deliver this installation. We are very happy that clients and visitors of London can now enjoy this new center for culture and creativity which is spectacular in so many ways."

Qvest also coordinated the installation, testing, and integration of essential elements of the media infrastructure, that were pre-defined by Outernet London – such as monitoring of the 360-degree LED displays and its control systems, real-time 3D rendering software from Ventuz outputting a total of 26K resolution, storage solutions from Dell, and IT routing systems from Cisco. The Qvest team ensured that the media infrastructure can be managed from a single operational facility within the Outernet site.

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