Broadcast News

Bookmark and Share
11/10/2022

Trans Am Series Race Leverages LiveU's New LU300S 5G Solution

News Image
For the 2022 season, The Trans Am Series presented by Pirelli, America’s Road Racing Series, introduced a new television package to air all races in prime time on CBS Sports Network.

Trans Am relied on LiveU compact LU300S HEVC/5G field units to improve the live broadcast and increase exposure to a wider audience with high quality and resilient video transport to the in-car camera systems.

"With many of the cars traveling over 150mph, reliable and resilient video transport was a challenge. LiveU's patented bonded cellular technology featuring LiveU Reliable Transport (LRT™) protocol played a key role in the success of the deployment," said Mike Savello, LiveU VP of Sales, Americas. "LRT™, combined with the latest in 5G connectivity, provided reliable and resilient video transmission resulting in pristine video images from anywhere on the track."

"Onboard cameras are an integral part of our coverage and so we are using 10 onboard cameras in a race to tell that story," said John Clagett, President and CEO of Trans Am Race Company.

"The LiveU has transformed our quality. Our fans are able to watch the racing through the eyes of our driver," added Tony Parilla, Owner of the Trans Am Racing Company.

Trans Am has deployed LiveU technology for in-camera live coverage at 20+ races across the country this year as part of the 60-minute broadcasts. In addition to the initial airing, each episode re-airs on CBS Sports Network and is available on CBSSports.com and streaming service subscriptions that include CBS Sports Network content, such as Hulu and YouTube TV. The enhancement to the live coverage has contributed to a significant increase in viewership and sponsor revenue.

"The viewer wants to be in the car with you and see what you are seeing. It gives you an opportunity to put your sponsor's name out there in front so everyone who sees it knows who helped you get around the track," noted Kenneth Thwaits, Team Principal and Lead Driver, Showtime Motor Sports.

Viewers can look for Trans Am to add more of this capabilty for the 2023 season, enabling the organization, teams, and individual drivers to expand their reach and increase sponsorship revenue.

www.liveu.tv
VMI.TV Ltd

Top Related Stories
Click here for the latest broadcast news stories.

03/09/2024
Next-Generation Of LiveU Studio Unveiled
LiveU is introducing the next-generation of LiveU Studio, the 100% cloud-native live video production solution, at IBC2024, on Stand 7.C19. The only c
20/08/2024
LiveU Announces Most Successful Deplotment In Its History
LiveU has reported the most successful deployment in its history at the 2024 Summer Games in Paris. With over 1,000 LiveU portable units in action, se
19/08/2024
LiveU To Unveil Efficient And Nimble Cloud Live Production Solutions
In celebration of working with remarkable customers for the last 18 years, LiveU is set to unveil its radically efficient and nimble cloud live produc
24/07/2024
LiveU's IP-Video EcoSystem Plays Pivotal Role In Coverage Of UK Election
LiveU's IP-video EcoSystem played a pivotal role in the real-time, round-the-clock coverage of the recent UK election. The company's field units, clou
27/04/2016
LiveU BroadcastAsia2016 Preview
Ahead of BroadcastAsia2016 LiveU has announced a number of previews, including its full range of live video acquisition, management and distribution s
12/05/2016
LiveU Solo Helps Huffington Post Live Stream HD Content
LiveU has created a new 'plug and play' live streaming bonding solution that connects automatically to Facebook, enabling broadcasters and content cre
09/09/2013
LiveU Introduce Pro-Grade Lightweight LU500 Solution
LiveU, the leader in portable live video-over-cellular solutions, today introduced its LU500 professional-grade uplink solution in a small lightweight
08/04/2015
LiveU Unveils MultiPoint IP Video Distribution Service
LiveU has unveiled its second-generation internal and cross-organisational IP video distribution service, LiveU MultiPoint. The cloud-based MultiPoint
20/07/2021
Carlyle Agrees Deal To Acquire LiveU
Global investment firm Carlyle has acquired LiveU in an effort to support the company's growth ambitions. The specialist in live video streaming and r
01/08/2024
JVC Professional Video Announces Availability Of New KM-IP12S8 Series vMix 4K Video Switchers
JVC Professional Video has announced the immediate availability of its new KM-IP12S8 and KM-IP12S8PRO CONNECTED CAM™ vMix Studio Switchers. As complet
03/05/2018
Asian News International To Upgrade Its Entire LiveU Fleet
Asian News International (ANI) is set to upgrade its entire LiveU news-gathering fleet with LiveU's LU600 HEVC units. The project has been overseen by
06/08/2024
Actua Sport Relies On LiveU's IP-Video EcoSystem
Actua Sport has again turned to LiveU's innovative IP-video EcoSystem to enhance its live sports coverage, this time at the European Athletics Champio
29/01/2020
LiveU To Demonstrate IP Technology At NAB 2020
LiveU is to demonstrate the latest IP technology poised to change the rules of the game for broadcasters, sports producers, and content creators at NA
16/05/2014
LiveU Deploys 200 Units For FIFA World Cup
LiveU has revealed that more than 200 units are to be deployed in the 12 host cities across Brazil by media companies from over 30 countries, during t
31/05/2016
Thanthi TV Expands Deployment Of LiveU Technology
LiveU has announced that Thanthi TV, a 24-hour Tamil news television channel based in Chennai, India, is to increase its LiveU deployment to support i