ITV Announces Content Partnership With Twitter

ITV and Twitter have announced a new multi-year content partnership in the United Kingdom, which will bring the best of the broadcaster's output to the platform alongside new bespoke content activations.

The partnership will bring over 1,200 real-time highlights from one of Europe’s largest content providers to Twitter, including must-watch events that get the country talking such as Love Island or I’m a Celebrity… Get Me Out of Here!

With more than 41 million tweets about football in the UK since the start of 2022, and as the countdown to the FIFA World Cup in Qatar continues, fans on Twitter will be brought even closer to the game’s global showpiece through real-time highlights during matches and clips from ITV’s coverage throughout the tournament.

Over the next two years, Twitter users will be able to engage with the moments that matter from across ITV Sport's programming, including the Rugby World Cup and Emirates FA Cup.

Through Twitter Amplify, which allows advertisers to align their ads with premium video content, sponsors will be able to harness and leverage ITV's extensive content offering whilst utilising Twitter’s targeting tools.

Over the course of the partnership, the Twitter Next team will produce a selection of activations across ITV's schedule. These build upon the success of earlier on-platform campaigns around some of the UK's most Tweeted-about shows such as Love Island Bingo and Casa Amor Predictions.

www.itv.com