Chyron's Shout Takes Twitter Feeds Live To Air

Chyron has announced the launch of Shout, a stand-alone software application that enables broadcasters to bring social media commentary into their live broadcasts quickly and easily.
Shout gives one or more users the ability to monitor, select, adjust, and route social media conversations to broadcast graphics systems either for on-air playback or for storage as data files for later use.
"As a flexible and comprehensive software-based tool for bringing moderated social media content to air, Shout fits in nicely within our expanding range of social media offerings," said Bonnie Barclay, VP and Chief Marketing Officer at Chyron.
"Simplifying handling of tweets and custom moderator messages all the way through to broadcast, Shout makes it easy for broadcasters to integrate social media content into programming conveniently and according to the workflow that best suits their operations."
Multiple instances of Shout running across a facility can be used simultaneously by different staff members to view content and moderate the same playback list. Users can add, remove, and authenticate multiple social media accounts, each of which has its own playback controller, playback-style settings, and filters, as well as an automated find-and-replace feature that defines words and phrases that will be automatically replaced with new text. Operators also have the ability to create multiple application-wide moderator messages that act as customized posts.
Shout's built-in playback controller eliminates the need to write scripts or data-bind templates on the playout devices. In addition, the software enables users to save a playback list as a data file, which in turn, allows additional third-party devices to data-bind to the playlist. Because Shout can control many devices and multiple regions on a single device, it supports many different workflows.
Chyron will be offering demonstrations of Shout at its booth, SL1510, throughout this week's 2012 NAB Show.
www.chyron.com
(LB)