Channel 4 Launches 4Schools

Channel 4 is to open up the world of television to young people in a new initiative aimed at encouraging them to pursue a career in the creative industry.

4Schools will reach out directly to schools in a bid to encourage students, particularly those from disadvantaged socio-economic backgrounds, by showcasing the broad range of roles in the broadcast, film and digital sectors.

The initiative will motivate children to picture themselves in the creative sector, bring to life the breadth of careers available and offer practical guidance on enabling them to fulfil their potential within it.

Channel 4's Managing Director, Nations and Regions, Sinead Rocks said: "We believe that for many young people, if you can’t see it – you can’t be it. That’s why we think there is real value in providing an accessible insight into the creative industries, alongside practical advice as to how to get your foot in the door.

"The UK is a world leader in television and film production and it’s incumbent upon us reach out to people from different backgrounds, help young people realise their aspirations and bring through the next generation of talent into our industry, regardless of where they live."

www.channel4.com