Cinegy Selects ElectronicVerve As Its Exclusive Master Reseller For India

Cinegy has appointed ElectronicVerve as its exclusive master reseller for India.

ElectronicVerve is a specialist in helping broadcasters and media organizations to design and implement IP workflows, ensuring a smooth transition as customers migrate from their legacy infrastructures. With its IP expertise and its strong relationships in the broadcast, gaming and corporate sectors, ElectronicVerve is strongly placed to help Cinegy meet the needs of a dynamic Indian market.

Founded by Arjun Dhawan, who continues the legacy of the late Mr. Naresh Dhawan, Managing Director of long-time Cinegy distributor Setron India P. Ltd., ElectronicVerve continues a strong history of supporting Cinegy customers in the Indian market.

"We have now irrevocably moved towards a work from anywhere model in our industry, and customers increasingly want – and need – the flexibility to leverage the best talent, regardless of their location, and implement ultra-agile workflows that take collaboration and creativity to the next level," said ElectronicVerve's Founder and Managing Director Arjun Dhawan. "IP is the most efficient way that these needs can be met and Cinegy is widely recognized by the market as the premium system. Cinegy delivers an unmatched combination of price and functionality, the entire workflow from acquisition to delivery is based on standard IT hardware and is highly customizable. Additionally, this is a simple plug-and-play solution that anyone with a good basic knowledge can set up and configure."

With a raft of customer wins in the last year, Cinegy's Air PRO software-based system for HD and UHD 4K playout automation is establishing itself as the go to for small and medium IP deployments, as well as large enterprise roll-outs. The system currently supports a wide range of industry systems including General Entertainment Channels, Travel & Lifestyle Channels, YouTube Channels, News Channels, Cable and Distribution Hubs, Monitoring Solutions and other applications in India.

Cinegy Managing Director Daniella Weigner said: "We are delighted to continue our long relationship with Arjun and the team at ElectronicVerve. India is an important market for us and with its rising demand for flexible, scalable IP-based workflows, their IT and IP expertise will be central to our efforts to best serve our customers as they transition from traditional workflows and established ways of working to the intelligent workflows that IP enables."

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