Pop Logic to be showcased at NAB

Broadcast Logic, a solutions provider for the broadcast industry, is to unveil Pop Logic, the first automated broadcast promotions display solution, at NAB.
A technology unique to the industry, Pop Logic offers broadcast stations the ability to efficiently and automatically run non-traditional promotions, such as pop-up animations, credit squeeze backs and voice over credits.
With the growing trend of local stations to maximise self-promotion and revenue opportunities through non-traditional displays, Broadcast Logic realised the increasing need to streamline the methods associated with these displays. The company's introduction of its Pop Logic product is the first solution to offer the ability to create, schedule and automatically playback promotional displays. Promotional displays include station identification bugs, pop-up animations, live credit squeeze backs, voice over credits and information crawls. Through a user-friendly control screen, stations can quickly create and manage promotional display sequences for the upcoming day, week or month and modify the schedule at any time.
Kenyon Congdon, Broadcast Logic's founder, said: "The broadcast industry is undergoing significant technological change. And to meet these growing changes it is essential that tools such as Pop Logic are available to enable stations to take full advantage of today's technology. By being the first to offer an automated promotional display solution, we hope to make a significant positive impact in the industry so that broadcasters everywhere can more fully utilise the promotional solutions available today and increase the overall productivity".
(GB)