CCLab secure award winning Heineken ‘Thirst’ tour

CCLab, the London based creative music and visual production agency has announced a recent agreement with Heineken to design and produce all visual and audio creative material for its pioneering music initiative, ‘Heineken Music Releases Thirst’.
CC Lab was responsible for the event production, artist production and creative direction for the 2003 event from the start, overseeing its evolution into one of the most exciting dance events in the world today. Thirst is a global dance music tour, which visited over 24 countries throughout the world in its first year touching 90,000+ clubbers and is due to visit 30 more countries in year two.
February 2004 saw Heineken winning the Mobius Advertising Gold Award in the inaugural category of Best Integrated Campaign within the Recreation, Concerts, Plays and Entertainment Events section. Over 5000 entries were received from 37 countries, proving this project to be among the best in the world.
The tour has commenced this month on the 2004 event and will wrap in September of this year.
The touring show has a core crew of 12 that can swell to as much as 65 to enable CCLab to produce events with capacities from 500 to 6000. The two tonnes of control and branding equipment is toured by CC Lab in 20+ flight cases and can be built, operated and dismantled in 24 hours where needed
Lizzy Younghusband, International Sponsorship Manager at Heineken, commented; “The Heineken Music Releases Thirst project is a testament to a brand that has been brave from the outset in entering a genre of music that demands credibility. This award shows that Heineken understands the dance music industry and has created a music initiative that genuinely gives something back to the scene, through a worldwide programme of major events and a unique talent search to unearth new talent on a global platform.”
(GB)