VSN To Showcase Enhancements To Its VSNCrea Traffic And Scheduling System

At NAB (Booth #SL7606), media and entertainment industry software company VSN will showcase a number of enhancements to its VSNCrea Traffic and Scheduling System, VSNExplorer Media Asset Management System and VSN NewsConnect web plugin for news production.

The latest version of VSNCrea now benefits from even higher levels of automation, allowing users to more easily manage acquired content and advertising scheduling and enabling both improved accuracy and enhanced productivity.

Users can now locate content quickly with its associated broadcasting rights; automate the scheduling of their catalogue according to their own licenses and set-ups; and schedule advertising time slots with associated pricing depending on the time of broadcast or publishing while avoiding, for example, same-category repetition. The enhanced version of VSNCrea also allows users to perform a comprehensive revenue and ROI analysis with customized reports and dashboards.

The new functionality now included in VSNExplorer MAM enables users to derive even more value from their content/media assets. It uses the power of semantic searching – in which the search engine understands the meaning of the enquiry, rather than looking for literal matches – to significantly improve how metadata is associated with content and improve the ‘findability’ of content so that searching becomes much more productive.

VSNExplorer MAM is now capable of syntactically cataloguing all the terms and sentences used in the description of scenes in order to achieve formal, unambiguous, accurate and user-agnostic metadata for content in any language. Qualifiers – such as colours, mood, commercial names, types of objects and so on - can be added to metadata in order to achieve even more precise search results. Advanced thesaurus management enables users to create different groups of terms and hierarchies by defining broader, narrower, related or preferred terms.

VSN NewsConnect, which brings together all the third party tools required for news production, now enables users to control multiple studios in different locations, even if the systems used in the studios are different. This provides users with maximum flexibility for their daily work, enabling them to perform all the tasks for news production within one single workspace – improving efficiency and saving time.

Previously, sending a story to a specific studio would require knowledge of the systems in use at that studio, and manual adaptation of the media to ensure compatibility with the target NRCS, NLE, CG, video server, studio playout system and so on. Now, users can focus on creating stories: NewsConnect takes care of automatically adapting the media to the different systems available, sending e.g. linear TV, WebTV, non-linear platforms or social media as appropriate.

www.vsn-tv.com