Framestore Launches Pre-Production Services

Framestore Pre-production Services (FPS) has launched for the global film and content production industries.

This will expand and enhance Framestore's existing capability, promising clients adaptability and flexibility whether they need standalone pre-production support or a seamless end-to-end production solution.

The move sees the company's previs, virtual production, techvis and postvis services built out and aligned with Framestore's renowned Art Department, virtual production team and R&D unit, and integrated with the company’s renowned VFX and animation teams. The move builds on paradigm-changing work on films such as Gravity and the knowledge gained during the company’s highly successful eight-year London joint venture with visualisation company The Third Floor. FPS is currently working on feature film projects as part of an integrated offering and also as a standalone visualisation partner, with more projects slated in the coming months.

The new team is led by Alex Webster, who joins as MD, Pre-production Services from running The Third Floor, London. He will report directly to Fiona Walkinshaw, Framestore’s Global Managing Director, Film.

"This work aligns Framestore’s singular VFX and animation craft with a granular understanding of the visualisation industry," said Webster. "It marries the company’s extraordinary legacy in VFX with established visualisation and emergent virtual production processes, supported by bleeding edge technology and dedicated R&D resource to inform the nimble approach which our clients need. Consolidating our pre-production services represents a significant creative step forward, and one that will see us bring new people, skills and ideas to Framestore and its clients."

This is a natural evolution for a company that prides itself on deep-level understanding of the film-making process, and will allow for even greater collaboration between Framestore and its creative partners. “Pre-production is a crucial stage for film-makers,” says Chief Creative Officer Tim Webber. “From mapping out environments, to developing creatures and characters, to helping plot action sequences it provides unparalleled freedom in terms of seeing how a story unfolds or how characters interact with the worlds we create.

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