Atlona Appoints Technical Sales Engineer

Atlona has appointed Lutz Nordbrock as Technical Sales Engineer who is the latest addition to the company's EMEA team as the company looks to strengthen its regional team.

Nordbrock brings more than 25 years of technical sales and engineering expertise to Atlona, including nearly a decade in broadcast engineering at the beginning of his career. He subsequently transitioned to the industrial and commercial AV markets, serving as an independent technical representative for globally-known brands including Samsung-Techwin and Mitsubishi-Electric. He most recently held regional account management and sales engineering with Optoma (a division of Coretonic) and Vivitek, strengthening his expertise in projection and display systems.

In this newly created position, Nordbrock will closely communicate with EMEA customers throughout the sales journey on all technical matters. This includes everything from initial system design, technical drawings, and field application planning through to post-deployment problem-solving. Nordbrock’s past installation experience will bring additional value by working with integrators on the installation and commissioning of IP-based AV systems.

Nordbrock will also collaborate with Atlona regional sales managers in the DACH region (Germany, Austria and Switzerland) for training and certification classes. This includes dedicated trainings at Atlona and partner facilities, as well as initiatives at regional industry events.

atlona.com