Grupo ABSA Appointed AV Distributor For Atlona In Mexico

Atlona has appointed Grupo ABSA as its commercial AV distribution partner across a broad swath of Mexico, covering 14 major metropolitan regions including Chihuahua, Guadalajara, Juarez, Mexico City, Monterrey and Tijuana.

Grupo ABSA will focus on growing Atlona's brand recognition and market share with a large community of IT and networking consultants and integrators that increasingly require networked AV solutions for end user projects.

A longtime Panduit representative, Grupo ABSA has built a strong customer base in the industrial, datacom and electrical markets, where the company regularly supplies IT and network infrastructure solutions. Grupo ABSA has increasingly fielded inquiries from consultants and integrators seeking "secure and reliable" AV solutions that can easily integrate into new and existing IP networks. The Grupo ABSA team emphasizes that Atlona will help to meet demand for growing business opportunities in the unified communications segment.

"There is a unification of many different platforms on IP networks that is taking shape, and Atlona will play a fundamental role in how our customers transition AV operations to the network," said Carlos Garcia Ramirez, Commercial Director for Grupo ABSA. "With solutions like OmniStream for audio and video distribution and Velocity for networked control, Atlona brings in the systems intelligence and high quality that enterprise businesses require for AV and IT convergence. This is especially important when working with large institutions, such as corporations or hotels, where we are addressing a variety of different AV needs for varied spaces."

According to Ramirez, ABSA strengthens its local service and support by providing resources in all 14 locations, including sales, service and a fully operational warehouse stocked with inventory. This allows ABSA to react quickly to consultant and integrator inquiries around new projects, and provide system design and engineering services as required. Ramirez and his team will also work closely with Atlona on training, education and certification initiatives, the first of which are scheduled in the Guadalajara region in December.

atlona.com