BBC Learning unveils vision for the future

Liz Cleaver, Controller of BBC Learning & Interactive, hasunveiled her vision for the future of learning at the BBC.
The division will be at the heart of the Corporation's plans to connect with audiences, excite and engage with their passions and needs and establish long-term relationships with both individuals and communities.
"This will be the century of interactive learning and the BBC will be at its heart," said Cleaver.
"Everyone across the UK will have the opportunity to tap into their passions and needs for learning and realise their full potential.
"To do this, BBC Learning will deliver bigger, higher-budget projects that will cut through to larger audiences more profoundly.
"To achieve this, BBC Learning will evolve into a more focused department. The new structure might affect some of the team; however we will do everything to minimise disruption and potential redundancies through examining other available opportunities."
A raft of new initiatives is planned starting with a major BBC ONE campaign to tackle obesity - a condition that already affects one in five people in the UK and is set to increase if unchecked.
"We know that many of our viewers want to tackle their weight and the health problems that result. But getting started is difficult," said Cleaver.
"BBC Learning will make it as easy as possible to take those first crucial steps and keep it going."
The campaign will engage viewers with personalised diet and exercise plans that will offer a programme of continued support and encouragement for the long term.
This and subsequent campaigns - including literacy - will encourage people to take positive action both during and after the programmes.
A legacy of learning will be created by working in partnership with other organisations.
BBC Learning will also harness the power of interactivity in all future campaigns.
Working with new technology, campaigns will take advantage of the immediacy of interactive platforms to connect with audiences whenever they want both instantly and continuously.
"I want Learning to build on pan-BBC events and our successful interactive services to engage people in learning not for days, but for months and years," continued Cleaver.
"Working together we will harness all the creative resources that the BBC has to offer to make a real difference to people's lives."
(GB)