Macromedia Flash embedded on Samsung set top boxes

Macromedia and Samsung Electronics, the largest electronics firm in Korea and the world's fourth largest consumer electronics manufacturer, have announced a strategic partnership to embed Macromedia Flash on Samsung Electronics SMT-7000 series set top boxes.
The first two models from this series will begin shipping later this year.
"Macromedia Flash is the leading technology for delivering engaging multimedia experiences across various platforms and devices," said Anup Murarka, senior director of mobile and devices, Macromedia. "Working with leaders in the consumer electronics industry like Samsung extends the Flash brand to consumers and leverages our Flash developer base of over one million developers to create a substantially differentiated Samsung product offering."
The SMT-7000 Series is a hybrid and advanced IP set top box platform that delivers a powerful solution for communication service providers. The Flash Player SDK, integrated into set top boxes, enables dynamic and rich user interfaces. The Flash Player also delivers a diverse range of content to television sets including rich Internet applications, games and interactive program guides. More than one million developers can create this content using Flash MX Professional 2004. In addition, more than 75 electronics manufacturers, mobile carriers and service providers use Flash to differentiate their products and services.
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