Atlona Expands Residential AV Team In Florida

Atlona has strengthened its residential AV team in Florida with the appointment of a manufacturer's representative.

AMI Sales will serve as Atlona's manufacturer's representative in Florida, utilising its five decades in the market to boost the company's brand awareness in the area.

Founded in 1972, AMI Sales specialises in representing premier consumer electronics brands, and adds value through an array of professional consulting, design and engineering services. The company works closely with dealers and installers to create custom solutions and solve problems for residential and light commercial projects.

"We pride ourselves in providing richer consultative services instead of handing out pricing sheets," said Bill Lipp, President, AMI Sales. "We are directly involved in the planning process, and meet often with contractors, architects and end users. These qualities are especially important in the very expansive Florida market. The fact that we only represent premier brands is another important differentiator, ensuring our dealers and integrators remain profitable. Atlona's product reliability and reputation for staying ahead of the technology curve make profitability a reality."

Atlona's innovations for whole-home audio distribution, and integration with voice control, make them an ideal fit for AMI Sales alongside Sony, Yamaha and other brands in their portfolio. Mr Lipp also sees opportunity to leverage Atlona in the quickly growing light commercial side of his business.

"The lines between residential and light commercial are blurring," said Mr Lipp. "In both markets, Atlona's addresses the triangle of IP, control, and the network that our dealers and integrators work within every day. And as end users adopt more networked products, Atlona's approach simplifies the transition through products that are easy to install and operate."

"The residential AV market continues to grow and change as the connected home becomes more sophisticated, and consumer adoption of networked video and audio technology escalates," added Scott Ettinger, Director of Sales, East Region, Atlona. "Therefore, it is important to work with partners such as AMI Sales that understand how the market is evolving, and what custom installers need to meet changing requirements around whole-home AV distribution, voice control and other key business trends. We are proud to welcome AMI Sales as our manufacturer's representative in Florida and look forward to working together with them well into the future."