ITV Launches This Morning App

ITV has launched a new This Morning app.

To coincide with the 30th anniversary of the nation's longest-running and best-loved daytime show, ITV is launching a brand new This Morning app.

Available to download for free on mobile and tablet, the new app will allow fans to get even closer to the programme.

It will accompany the show with features, videos, image galleries and more spanning entertainment, food, fashion, health, celebrity and human interest stories and interviews.

As well as clips from the show, the app will also include the opportunity for viewers to have their say on topics discussed in the programme, interactive polls and quizzes, a live streaming feature, competitions and exclusive videos, including the show’s Best Bits.

Jaine Sykes, ITV Head of Digital - Daytime, Sport & Factual said: "This Morning's digital presence has grown at a phenomenal rate, with a comment, like or share every two seconds on Facebook. Our audience have always been at the heart of everything we do digitally, so the natural next step had to be launching an app. It gives us the opportunity to connect even more with our audience, both during and outside of the live programme, and fully embraces ITV's recently announced 'More Than TV' strategy."

This Morning's app is created by the developers behind ITV's hugely successful Love Island and I’m A Celebrity apps among others.