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17/07/2018
QYOU Media Extends Reach Of HUD Format
QYOU Media has extended the reach of its HUD format by introducing HeadsUpDailyTV on Instagram's TV platform, IGTV.
IGTV aims to deliver long-form formats optimised for mobile viewing to its user base of 1 billion. HUD's launch on the platform bolsters its global reach, allowing audiences to access the best esports entertainment and news on-the-go.
Launched last year, HUD is the destination for all things relating to esports and video game culture and already reaches 500,000 viewers. Each daily episode of HUD includes a line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming. New episodes will be available on IGTV each weekday in a vertical video format that can be easily watched from mobile devices.
Curt Marvis, CEO and Co-Founder of QYOU Media, commented: "Esports is a growing phenomenon and one that HUD has a leading edge on as one of the major sources of entertainment and news surrounding the players and tournaments. HUD is most popular with younger, mobile-first audiences and therefore bringing the format to channels like IGTV is crucial to expanding the audience reach. Instagram just hit 1 billion active users this month, providing huge potential to grow the HUD audience and drive sponsorship opportunities in the future."
theqyou.tv
IGTV aims to deliver long-form formats optimised for mobile viewing to its user base of 1 billion. HUD's launch on the platform bolsters its global reach, allowing audiences to access the best esports entertainment and news on-the-go.
Launched last year, HUD is the destination for all things relating to esports and video game culture and already reaches 500,000 viewers. Each daily episode of HUD includes a line-up of guests – from esports professionals to game developers and popular streamers on YouTube and Twitch – to discuss tournament recaps, esports top plays, and all of the hot topics in the world of gaming. New episodes will be available on IGTV each weekday in a vertical video format that can be easily watched from mobile devices.
Curt Marvis, CEO and Co-Founder of QYOU Media, commented: "Esports is a growing phenomenon and one that HUD has a leading edge on as one of the major sources of entertainment and news surrounding the players and tournaments. HUD is most popular with younger, mobile-first audiences and therefore bringing the format to channels like IGTV is crucial to expanding the audience reach. Instagram just hit 1 billion active users this month, providing huge potential to grow the HUD audience and drive sponsorship opportunities in the future."
theqyou.tv
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