Dutch Broadcaster Selects ATEME Solution For 4K World Cup Coverage

Dutch national broadcaster NPO has selected ATEME's TITAN virtual video processing solution to cover live World Cup Football in 4K ultra high definition.

NPO workflow can now process both live UHD content at the lower bitrate. The bandwidth efficiency, high video quality, low latency, universality of input/output coverage and processing techniques of ATEME's TITAN solution offer NPO with the follow benefits:

•Lower OPEX with optimised workflow: TITAN pure software solution simplifies integration thanks to hardware abstraction.
• Flexible and Agile Architecture: TITAN Software maintenance and management enable upgrades, and smooth operations.
• Increased viewers satisfaction with superior quality service and ultimate new experience at home.

"Nowadays, video technology has matured sufficiently regarding standardisations and specifications. As a public broadcaster, we want to remain at the forefront of innovation and deliver the highest level of service and quality of the newest generation of television experience to viewers at home so they can benefit of an ultimate new experience. Integrating ATEME's TITAN family will allow us to provide outstanding video quality to our viewers and also lower our operational costs," said Egon Verharen, NPO R&D Manager.

Pim Van Eeten, ATEME Sales Manager EMEA, added: "We are very proud to support NPO in its development strategy by providing them with our solutions and our expertise. These new services increase and expand our portfolio of 4K Live references and demonstrates the innovative and excellence of our solutions and our ability to quickly deploy high quality TV services on Live."

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