Sky VIP Launches

Sky has launched Sky VIP, the first tenure based loyalty programme in the TV and Broadband sector.

The new loyalty programme will offer hundreds of thousands of free tickets to all customers, including top sports events such as the British Masters and the Premier League, exclusive preview screenings of the latest films and prize draws for money can’t buy experiences such as the chance to visit filming locations of Game of Thrones.

With the rewards getting better with time, customers who've been with Sky for longer will be able to access more benefits including a new preview channel Sky Atlantic VIP, the latest and best Sky technology with free set-up for Sky Fibre, free Sky Go Extra and free Sky Q set-up, as well as priority customer service.

Stephen Van Rooyen, Sky’s UK and Ireland Chief Executive, said: "Sky has always been a customer led company and the launch of Sky VIP is about putting our existing customers first and showing we value their loyalty. This isn't about tactical deals or collecting points – it's about offering genuine experiences and benefits we know our customers value and which only Sky can offer.

"That's why we are gathering every single ticket that we have from our sports partners and giving them to our customers, alongside free tickets to exclusive film previews and money can't buy experiences. And for our most loyal customers, who we know want the latest kit and best possible service, we'll be offering access to our best technology as well as priority customer service.

"But it doesn't stop there - this is only the beginning as Sky VIP will keep expanding, with more benefits and rewards to be added in the coming months."