E\T\C illuminate Shell Building for Electric Storm

Large format projection specialists E\T\C UK covered the 323 ft high Shell Centre on London’s South Bank with a stunning projection for the launch of Electric Storm.
Electric Storm is an innovative light, sound and mist installation staged along the South Bank - between Jubilee Gardens and the Oxo Tower - powered by Shell UK’s new 45 metre high wind turbine. It runs until February and is designed to raise public awareness of the advantages of renewable energy.
The launch-night projection featured moving clouds artwork and the text strap-line, 'Wind Energy – renewable energy'.
E\T\C was working for media and production company The Bank, who are producing Electric Storm for Shell UK.
The 26 storey Shell Centre – the tallest in the UK when completed in 1963 - was covered by eight 6 Kw PIGI projectors sited 100 metres away on the edge of Queen’s Walkway (the corresponding riverside path), housed in a curtain-sided truck.
Six of the projectors, complete with double scrollers running vertically, produced the clouds, three targeted at the top half of the tower and three at the bottom. The images were overlaid to maximise brightness and impact. The other two projectors were used to produce the text, and the projection was clearly visible from anywhere along the south bank with clear sightlines to the building.
Artwork was created by E\T\C UK’s Ross Ashton. The projections were site and production managed for E\T\C UK by Roger Oakley, and the hardware was tech’d and programmed by Andy Murrell assisted by Bob Kronman and Michael Barry. PIGI OnlyCue software was utilised for control.
The installation process was completed in two days – a comparatively short period for the large amount of kit, the challenging environment and the precision line-up time needed to ensure the projections looked their best.
Electric Strom’s lighting is being supplied by LSD (LD is Rick Hussey) and sound by Make Communications.
(GB)