Sky Deutschland Invest In Avid Solution

Sky Deutschland has invested in Avid's MediaCentral Platform, it has been revealed.

The platform, which includes solutions from the Avid Media, Storage and Artist suites, means Sky's news and sports production teams are equipped with the tools needed at each stage of the workflow.

Through investing in Avid NEXIS | E4 software-defined storage platform connected to Avid Media Composer, the broadcaster is able to acquire, edit, and deliver content in any resolution, including 2K and UHD.

Avid MediaCentral | UX, the cloud-based web front end to MediaCentral, enables Sky's editors to write scripts, view and edit video, record voiceovers, add and preview graphics, search across multiple systems simultaneously, send stories straight to air, and publish to the website or social media platforms from any location.

Sky has also invested in seven Pro Tools | S6 modular control surfaces, networked and running on the same platform as the news and editing rooms.

The investment includes a five-year support contract with Avid Global Services and software upgrades for Avid's Interplay Production Asset Management with Avid Interplay Capture and Interplay Archive modules, Avid AirSpeed, Avid iNEWS, Avid Pro Tools and Avid Media Composer with Avid NewsCutter.

Kevin Hughes, Director of Broadcast Engineering at Sky Deutschland, explained: "Our goal is providing customers the very best TV experience, delivering highly engaging content. Investment in the MediaCentral Platform provides us with a more scalable, secure and flexible production and delivery environment, future-proofing us to meet the next wave of broadcast industry demands and significantly increasing our efficiency."

Jeff Rosica, Senior Vice President, Chief Sales & Marketing Officer, Avid, added: "With a catalog of premium sporting content to deliver, including the German Bundesliga, the English Premier League and the UEFA Champions League, Sky Deutschland's investment in the MediaCentral Platform places the best individual tools at every step of the workflow enabling it to create, distribute and monetize content. Now, with a unified approach to optimize production, Sky's delivery of this compelling content empowers the broadcaster to engage with and motivate increasingly sophisticated audiences."

www.avid.com

(JP)