Deluxe Appoints General Manager

Deluxe Entertainment Services Group Inc. (Deluxe) has appointed Ed Ulbrich as president and General Manager, Deluxe Visual Effects.

Mr Ulbrich will be responsible for leading the company's Method Studios and Iloura, as well as bring together global VFX operations to extend the scale and capabilities of services for motion pictures and advertising. He will also drive and grow Deluxe VR, a dedicated unit leading the creation of virtual and mixed reality experiences for entertainment, communications and commerce. Ulbrich will report to Deluxe CEO John Wallace.

"Method Studios and Iloura are doing extraordinary work in Los Angeles, Vancouver, New York and Australia," said Ulbrich. "There's an enormous opportunity to unify the talented teams in other disciplines across Deluxe into a global VFX force – making the best use of different skill sets and the economics of different geographies to service clients on a much bigger scale. On the VR side, Deluxe has made a significant investment in helping clients in all areas understand this new medium by building the capabilities of a full service agency and creating groundbreaking new experiences. In both VFX and immersive content it's an exciting time to be joining Deluxe."

John Wallace, CEO, Deluxe, added: "Our capabilities in visual effects extend across features, television and advertising, with dedicated specialization in VR/AR and 2D-3D conversion. Bringing in someone of Ed's caliber and experience helps us to be a global provider to our content partners, serve them in new ways and at increasing scale, with the highest quality visuals. His strength in leading teams to continually break new ground and his deep experience across the art, technology and business of VFX will be invaluable."

Ulbrich is a producer and former long-time executive of Digital Domain, since its inception in 1993. At Digital Domain, he held roles including Executive Producer, President of Commercials, EVP of Production, Chief Creative Officer, and CEO.

www.bydeluxe.com

(JP/LM)