Sky Announces Global Partnership With DHL

Sky has announced its first ever global advertising partnership with DHL.

Sky is continuing to take advantage of the growth opportunities created by the acquisition of Sky Deutschland and Sky Italia.

The new agreement with DHL is the first major deal agreed by Sky Media, the advertising sales division of Sky, through its new international sales division. The new division works with Sky ad sales teams in each of its territories - the UK, Ireland, Germany, Austria and Italy - to develop campaigns that can be delivered at scale in Europe as well as capitalise on Sky's growing global news distribution.

The partnership with DHL will see the activation of its "The Power of Global Trade" advertising campaign. There will be TV spots and sponsorship on Sky’s wholly-owned and partner channels including Nat Geo Wild in the UK, Ireland, Germany, Austria and Italy. It will also utilise the international distribution of Sky News.

Sponsorship will be a major feature of the campaign across Europe and there will be a comprehensive package of activity on Sky Sports and Sky News including a major DHL TV campaign to run across Premier League, Bundesliga, Rugby, Formula 1 and Moto GP in different territories.

Sky Media is also in talks with other major companies, including in some cases alongside its partner Fox Media, about developing international partnerships.