Clippn Reimagine Media Enterprise with Dalet xN


Dalet Digital Media Systems has announced that Clippn, an online platform delivering ready-for-sale video clips to stock footage distributors, has moved its production and distribution infrastructure to the Dalet xN business solution.

In partnership with Amazon Web Services, the new cloud-based infrastructure leverages the Dalet Galaxy media asset management (MAM) and Dalet AmberFin media processing platforms.

Clippn, which distributes through multiple stock footage sites, is a leader in stock content distribution with a 50% global market penetration. Citing the increased demand for content across multiple screens and an industry year-over-year growth rate of nearly 30%, Clippn sought a partner who could help reimagine its operation, providing an agile infrastructure to meet contracting and expanding demands at will.

"Getting these clips to market has traditionally been a problem," Mick Reed, founder and CEO, Clippn, said. "We had to streamline the complexity of the product chain from initial ingest through processing and distribution. We knew we could not achieve that with our current on-premise infrastructure, which is why we started looking at building a flexible cloud-based infrastructure and approached Dalet, who we knew as the leading Media Asset Management provider on the market."

Kevin Savina, Dalet director of product strategy, added: "We realized that this project perfectly matched our vision with Dalet xN – how cloud-based technologies can provide innovative answers to modern business challenges in the media industry."

In addition to needing a flexible and scalable solution, gaining from the experience of Dalet in program preparation workflows has been critical for Clippn. As a result, they have a complete solution for collecting, managing and delivering footage, starting with content gathering from multiple contributors, followed by ingest, editing, color correction, verification and QC, and finally, distribution to stock footage sites.

The final installation provided Clippn:
• Agile Infrastructure: Dalet xN is highly configurable, enabling Clippn to adapt their operations on a constant basis.

• Supports Next-Gen Operations: Having the system hosted in the cloud was a must for Clippn to be able to handle contributors and a workforce that are completely geographically spread.

• Enables New Business Horizons: Thanks to a scalable and elastic architecture, Clippn was able to put in place a solution that will scale with their needs.

"Dalet has everything we need. It is a robust platform that can handle the volume of video content that moves through our pipeline. It is also elastic so higher volumes of content don’t slow us down," added Mick. "We were able to create a cloud-based workflow that maximizes efficiency and actually integrates craft editing and curation, which I believe is a first."

dalet.com