Pixel Power To Demo At NAB

Pixel Power will demonstrate its full broadcast playout in the cloud at NAB 2016.

The rolling live demo of virtualised playout in the cloud, alongside highly productive graphics solutions and proven technology, bridges the transition from today's broadcast infrastructures to the IP connected future.

NAB 2016 will include the first US presentation of StreamMaster, which is part of the company's new software-centric product portfolio, meaning it can run on dedicated hardware, as a virtual machine in a data centre, or in the cloud. With its SDI input and output functionality it can deliver uncompromised playout with live graphics as well as make a seamless transition not only to IP infrastructures but from on-premise to cloud architectures.

"IP is not the goal, it is an enabling technology," said James Gilbert, CEO of Pixel Power. "What it enables is the chance to completely redefine the way we work, laying out our technology architectures to serve our commercial and operational targets, not define them. By making StreamMaster compatible from today's SDI to tomorrow's cloud, it is the perfect platform for full playout automation, with live graphics, now and in the future."

Promote, together with automated finishing tool Pixel Factory, will also be on display at the Las Vegas show. The two products are both aligned around eliminating the repetitive tasks around creating content that limit productivity and eat into the budget.

"Broadcasting is a business, and our many customers make it clear that they have to make the best use of their resources," added Gilbert. "Our automated content creation tools like Promote and Pixel Factory boost viewer retention and strengthen your brand while saving you money – that is a powerful proposition for any broadcaster. All of our new software-centric, IP and cloud-ready products are built directly on the proven heritage of Clarity, one of the most respected realtime graphics platforms in the industry. These are extraordinarily powerful solutions, ready for whatever the future brings, and deliverable today."

StreamMaster, Promote, Pixel Factory and Clarity will be showcased on the Pixel Power booth, SL5922.

www.pixelpower.com

(JP)