'Cinegy As A Service' For NAB 2016

Cinegy has announced 'Cinegy as a Service' – a hardware-free way of allowing its users to deploy software-defined television on cloud-based virtual machines.

Commencing with the company's Cinegy Air, the real-time playout server and broadcast automation software, all of Cinegy's software technology will migrate to cloud-based services such as Amazon Web Services (AWS), enabling prospective users to test and, if they choose, deploy Cinegy technology in an HD or 4K cloud.

The benefits of this are multiple, Cinegy has said, as users only pay for what they need and when they need it. There is no upfront investment. Requirements for increases in system capacity, such as election or special event coverage, can also be more accurately planned and costed. In addition, as the cloud vendor provides hardware resiliency and data protection, it eliminates the need for those resources in-house.

Jan Weigner, CEO, Cinegy, said: "Expensive broadcast hardware is now someone else's problem. You can open your broadcast tap high, low, or not at all as required and pay for what you use, when you use it rather than watch your capital swirl down the drain.

"In addition to diminished reliance on traditional hardware and maintenance, the benefits for customers include a vastly reduced dependency on traditional IT functions to deploy and maintain servers, and a reduction in the need to retain those skills in-house enables redeployment to more productive or creative tasks."

Users of Cinegy as a Service would also have the advantage of conveniently scheduled upgrades carried out by experienced Cinegy engineers, therefore preventing substantial wastage from trial and error.

"That's another beauty of Cinegy as a Service," Weigner added. "If you want to give it a try, just fire it up and take it for a test drive. No obligation. No fuss. If you like it you can buy it or rent it for as long as you need it. It's entirely up to you."

Cinegy will be at the 2016 NAB Show, Booth S11116.

www.cinegy.com

(JP)