Voddler, VUBIQUITY Announce Partnership

Voddler Group AB and VUBIQUITY have announced a long-term partnership. The agreement will allow VUBIQUITY to use Voddler's next-generation distribution network, and will allow for the delivery of video content to consumers in Asia.

The deal utilises Voddler's proprietary VoddlerNet™, a patented, peer-assisted video delivery solution. It combines controlled peer-to-peer with direct video streaming from the source provider, resulting in a hybrid streaming solution that expands the reach of streaming video services and enhances the Quality of Experience (QoE), providing a solution for regions with limited and congested networks.

VoddlerNet also ensures against network peaks and minimises the impact of CDN outages, resulting in a more resilient streaming solution. It is easily integrated into customers' existing platforms, and supports Linux, Mac, and Windows clients, as well as Android and iOS devices.

Specifically optimised for delivering video over the mobile network to handheld devices, VoddlerNet turns customer devices into a lightweight self-aware edge server and creates a swarm of video sharing nodes. The VoddlerNet solution monitors the customer's connection type and the device performance, ensuring customers enjoy a seamless, high quality viewing experience. VoddlerNet is DRM agnostic and all communication between the nodes in the swarm is encrypted, making the solution ideal for VOD providers delivering high quality video entertainment anywhere.

The partnership will focus on combining the ability of VUBIQUITY to deliver their scalable and modular online video platforms with VoddlerNet's ability to provide enhanced Quality of Service (QoS) and virtually limitless user scalability into its secure mesh network. Together, the companies will give more consumers the ability to enjoy a better video experience, anywhere, any time.

VUBIQUITY works with local service providers, managing everything from content licensing to multiple language subtitling, enabling telecom businesses and others to launch and monetise content services quickly. It provides capabilities for linear and on demand viewing that supports rental, sell-through, ad-supported and subscription business models for multi-screen purposes. Licensing content from all the Hollywood studios, large independents, and boutique content providers, VUBIQUITY delivers more than 500,000 hours of content annually to more than 109 million households worldwide.

"The growth of video content consumption globally has surpassed a critical inflection point, where demand is outpacing the ability to deliver great content in a great way," said Voddler Group's CEO, Adam H. Lewis. "Video consumers around the world are demanding constant access to premium and original content, with a consistently excellent playback experience. The combination of VUBIQUITY's Premium Content Services solutions and VoddlerNet brings a whole new paradigm to video streaming and Quality of Service, particularly to mobile viewers in regions with poor or little network infrastructure. VUBIQUITY's ReelVu and CoreVu solutions perfectly complement VoddlerNet, providing customers with a massively scalable VOD solution from the platform all the way to the end user.

"Our commitment to deliver exceptional media experiences to consumers in Asia while aggressively reducing our customers' video delivery costs is very much enhanced by this partnership."

Adam Poulter, VUBIQUITY's EVP & MD for EMEA, LATAM, and Asia Pacific, added: "VUBIQUITY is very excited to welcome Voddler to its consortium of partners. We are all time-poor and increasingly want to watch our favourite TV shows and films where and when we want. This partnership will empower our service operators to deliver an amazing video experience on any device, at any time."

"With more video streamed to mobile devices than ever before, hybrid peer-assisted video delivery networks are becoming critically important," commented David Cody, VUBIQUITY's Business Development Director for Asia Pacific. "Combining Voddler's VoddlerNet with VUBIQUITY's Premium Content Services ensures that high-quality content is seamlessly delivered, regardless of the network used to access content. We are excited to see the experience changing multi-screen video distribution solution created by our two leading innovative companies partnering in the space."

www.voddlergroup.com

www.vubiquity.com

(JP/MH)