Globecast Launches L.A. Media Centre

Globecast has launched its new L.A. Media Centre, complementing the company's facilities in London and Singapore.

The new facility has been upgraded to include Globecast’s Media Factory for content logistics and converged workflow and brings broadcast and OTT solutions together under one roof.

Globecast’s Media Factory replaces multiple, siloed operations with a single process handling everything from VoD preparation and content formatting through to creative services, quality control and compliance.

Globecast has already signed up customers for its newest Media Factory, including equestrian lifestyle channel Ride TV. Internationally, BBC Worldwide is also a customer.

Globecast’s Managing Director in the US, Eddie Ferraro, said: "In this constantly shifting media landscape, cost-efficiency and time to market are key to a successful business model. Broadcasters today have to cover off traditional linear playout as well as VoD and catch-up services across multiple platforms in order to reach their viewers.

"Our new Media Centre enables them to do exactly this from right here in the heart of L.A. Bringing our Media Factory concept to the US will enable us to offer tried and tested approaches from the world of industry to media management and combine it with our unique heritage to deliver effective solutions."

www.globecast.com

(IT/MH)