Telestream To Host DAI Demo At NAB

Telestream is to host its first dynamic ad insertion (DAI) technology showcase, featuring the new Vantage DAI software solution on stand SL3305 at this year's NAB show.

The showcase will demonstrate an end-to-end file-based workflow encompassing video, audio and metadata transformation.

"Dynamic Ad Insertion for VOD empowers content owners to generate new revenue streams from VOD content. This requires coordination between the content creator, the distribution network, and the agency managing ad campaigns," said Jim Duval, Director of New Products at Telestream. "Our goal is to scale the output volume and maximise profitability for content owners, while ensuring system extensibility within the existing partner ecosystem."

"Throughout North America, we have partnered with major broadcasters and cable TV MVPDs on DAI architectures that enable them to realize the promise of DAI," Mr Duval said. "We have collaborated with the pioneers of the cable DAI initiative and have now succeeded in deploying a business focussed solution. In Vantage, we have developed a workflow automation platform that is proven to achieve outstanding results in DAI applications of various size and scale."

At NAB, Telestream will demonstrate how Vantage takes previously transmitted content and digitally prepares it for the insertion of new commercials and all associated metadata in preparation for re-transmission over a VOD cable network. The system automates the content and metadata formatting and delivery and integrates directly into the DAI ecosystem.

"We worked out the essential workflow elements some time ago," Mr Duval said. "The quantum progression that you will see at NAB this year is how Vantage makes the whole process much more hands-free and cost effective without requiring wholesale infrastructure replacement."

"NAB 2015 will be a key strategic milestone for Telestream in terms of introducing DAI – we can demonstrate to content owners and cable TV MVPDs a resilient and reliable toolkit which will help them evolve and extend their business models, creating major new revenue streams, which is something fresh and new in our industry in recent times," said Paul Turner, VP of enterprise product management at Telestream. "We welcome people to visit our booth and experience it for themselves."

www.telestream.net

(IT/JP)