AVI Studio Upgrades To SGO Mistika

Slovakian AVI Studio has upgraded its AVID DS suite to a Mistika colour grading and finishing system from SGO.

AVI Studio chose Mistika when they realised Avid was discontinuing the DS range, which they had used for the last 15 years.

"We started our research to find an appropriate solution to replace our existing system, and found that Mistika is the ideal solution to meet all our needs with its speed and functionality. We met the SGO guys at NAB last year, where we made the final decision to invest in SGO's technology," said AVI Studio's Production Manager Daniela Zipajova.

"Another reason for selecting Mistika was the level of support SGO offers and we were also impressed with their consistent pace of development. It is an advantage to have such a well-respected and powerful system on board. It boosts confidence and provides our creative team with artistic freedom, with the knowledge and reassurance that our clients will benefit from Mistika's real-time speed and versatility. And we hope that we will be a step ahead of our competitors with Mistika, which significantly strengthens our service offerings."

"AVI Studio is one of the largest facilities in Slovakia and is well-known for its its high-end commercial, television documentaries and music promos which they have put Mistika to work on straight away," said Jose Luis Acha, Regional Sales Manager at SGO. "The recent addition of Mistika has enabled the company to reinforce its position as a leading high-end finishing house, and we are thrilled to welcome them into the growing SGO group of global creative artists."

Some of the recent commercials projects completed in Mistika at AVI Studio include the O2 Telefonica Christmas campaign, the Hyundai Autumn campaign, Telekom HW TV spots and projects for Dovera / Health Insurance and Pilsner Urquell.

www.avistudio.sk/index.php

www.sgo.es

(IT/CD)