World Cup 4K At BroadcastAsia

BroadcastAsia2014 is to provide a behind-the-scenes look at the technology powering this year's World Cup in Brazil.

Returning to Marina Bay Sands Singapore from 17 – 20 June, BroadcastAsia2014 will host industry players such as EVS and others, who will showcase the technology bringing the 64 matches from 12 stadiums to more than 200 countries and territories worldwide.
"Rapid strides in digital entertainment technology have transformed the way content, including sports content, is created, delivered and consumed. Consumers are demanding high definition, on-the-go content, coupled with interactive and personalised viewing experiences on multiple platforms. BroadcastAsia2014 highlights the game-changing technologies in 4K/UHD, second screen and OTT that will come together at this year’s biggest sporting event to deliver live content in ultra HD resolution onto multiple mobile platforms," said Mr. Calvin Koh, Assistant Project Director of BroadcastAsia from show organiser, Singapore Exhibition Services.

Enhanced Viewing Experience
EVS has already showcased the live multi-format production tools, central media exchange and multimedia distribution platforms that will be utilised by 2014 FIFA World Cup host broadcaster HBS. "As our world gets increasingly mobile and connected, audiences demand more real-time content on their mobile devices. Broadcasters have the opportunity to use OTT as an enabling technology to reach a higher level of play through a more intimate connection with viewers. We are proud to play a role in bringing the world’s most watched sporting event to multiple platforms for sports fans across the world," said Mr. Joop Janssen, CEO, EVS.
EVS has picked BroadcastAsia2014 to launch, for the first time in Asia, its C-Cast Xplore, which is created to transform sports production productivity. Part of the EVS C-Cast connected content platform, C-Cast Xplore is a simple web application which gives authorised users remote access to EVS’s XT3 live production servers. Studios, archivists and editors can tap directly into the server network in the outside broadcast unit for instant access to any camera, and transfer footage to any location.

Catch 4K Sporting Action at BroadcastAsia2014
Visitors to BroadcastAsia2014 will be able to view ultra-high definition on an 84" screen. Sony, an official FIFA partner, will showcase 4K live production solutions, from shooting and production to viewing, to show off 4K quality.
"We’re pleased to be participating in a big way in the 19th edition of BroadcastAsia, having witnessed it grow from strength to strength over the past few years. We’re seeing an accelerating interest in 4K technology this year, and a continuing move towards OTT services. Several OTT providers like Netflix and Hulu have been quick to adopt 4K technology, and together with premium content they’ll be able to attract subscribers and advertisers. OTT services are really opening things up, so broadcasters are also looking at ways to stand out. 4K is one way to do this, and we hope to demonstrate that at this year’s show," said Chris Grey, General Manager, Broadcast & Content Creation Solutions, Sony Professional Asia Pacific.
Sony will be hosting six presentations every day from 17 to 19 June at the Sony booth, led by renowned cinematographers Alister Chapman and Den Lennie.

Beyond 4K
RED Digital Cinema will feature its SCARLET-X DRAGON that gives shooters the ability to capture motion video and still images at up to 30 frames per second in 5K or up to 1-12 frames per second in 6K.

Knowledge Sharing and Networking
The BroadcastAsia2014 International Conference will feature a comprehensive line up of broadcasting experts. Attendees can hear from experts about the best business strategies to harness the latest broadcasting technologies and monetise content. Case study sharing on OTT applications and multiplatform strategy; 'The next wave of radio broadcasting technology in Asia', 'Second screen and social TV – redefining user experiences' are some of the topics that will be covered.

www.broadcast-asia.com

(IT/MH)