Visual Unity And XroadMedia Deliver OTT Personalization Through vuDiscoveryTM

Leading OTT platform and multiscreen solution provider, Visual Unity Global has announced a strategic partnership with XroadMedia, a leading provider of content discovery, recommendation and targeting services. In this partnership XroadMedia will be delivering its advanced personalization services to power vuDiscovery™, the new content discovery service of Visual Unity's award winning vuMedia™ platform.
vuDiscoveryTM will be powered by Ncanto, XroadMedia's distinctive content discovery software that finds relevant content according to the consumers' behavior, interest and social profiles. Service providers and content owners will be able to maximize their revenue streams by blending business goals with user profiles. This provides operational cost savings, thanks to the unique architecture and standards based API connectivity of vuDiscoveryTM.

vuDiscoveryTM will offer the following benefits to companies in the broadcast, media and Internet industries:
• Reducing churn through engaged and satisfied consumers
• Enabling new revenue streams in the monetization of OTT content or targeted advertising services
• Flexibly adapting to available metadata and subscriber behavior
• Dynamic scaling from small trial installations to millions of users
• Enhancing the user experience of TV-everywhere deployments
• Shortest time to market and lowest total cost of ownership - quick deployment, straightforward integration and easy customization thanks to the flexible architecture and pre-integration into vuMediaTM.

Tomas Petru, CEO of Visual Unity Global said: "XroadMedia has some of the most experienced experts in recommendation engines and targeting technologies. This partnership will take our vuMediaTM platform to the next level. The new vuDiscoveryTM service will provide our clients with best-in-class search and discovery capabilities in digital media today."
Adolf Proidl, CEO and Co-Founder of XroadMedia commented: "Ncanto has been developed with the ultimate goal to solve the biggest problem for consumers – how to find and enjoy the content they are really interested in – anywhere and anytime. Being part of a world class platform such as vuMediaTM allows us to offer content discovery services on a much larger scale and to a wider audience."

First products and services with vuDiscoveryTM are currently in the rollout phase. More partnerships and projects will be announced throughout 2014.

Gabriel Dusil, Chief Marketing and Corporate Strategy Officer, added: "A recommendation engine is not just about content suggestions, it's about meaningful and personal engagement with subscribers.
"vuDiscoveryTM is not just a feature that enhances the user interface in our OTT platform, it is ultimately an enabler of incremental revenue streams for content owners and distributors."

Visual Unity Global
XroadMedia