Visual Unity Brings End-To-End OTT To NAB

OTT platform and multiscreen solution provider Visual Unity Global is to showcase the latest versions of its vuMedia™ and vuMobile™ platforms at NAB 2014 (South Upper Hall, Stand SU5514).

Visual Unity's vuMedia™ is an end-to-end OTT platform that allows broadcasters and content owners to control how their brand and assets are managed, delivered and monetised in the multiscreen environment.
The platform delivers live viewing on the web or any mobile or connected device. vuMedia™ also enables VoD services, social network integration and secures the distribution of content.
The vuMobile™ is a cloud-based mobile web publishing and mobile marketing platform. With vuMobile™ clients can to build their own mCommerce (mobile commerce) store presence within five minutes. Clients are then able to categorise different types of products and choose from more than 40 payment systems.
The latest improvements to vuMedia™ and vuMobile™ include a more streamlined user experience, enhanced payment and advertising capabilities, additional content monetisation options and improved statistics.
Visual Unity will also be showcasing the new vuDiscovery™ service. This option is a robust recommendation engine integrated within vuMedia™, helping content owners and distributors to enhance their revenue streams through search & discovery. It combines viewing and purchasing habits, demographics, a collaborative engine, and other metrics, to provide suggestions that fuel viewing into the long tail.
"Visual Unity's unique blend of broadcast and online video skills, coupled with proven experience in web and mobile delivery, is a crucial advantage to providing robust end-to-end digital video solutions," says Tomas Petru, CEO of Visual Unity.
"Visual Unity streamlines the integration of new multiscreen workflows into existing linear processes so that content can be efficiently delivered over the Internet or to any combination of mobile, tablets, laptops, or Smart TVs."
Gabriel Dusil, Chief Marketing and Corporate Strategy Officer, added: "vuMedia™ and vuMobile™ opens doors to a wide range of companies that have been waiting for an ideal cloud based service to monetise their past, present, and future content.
"Monetising content is not just about selling content, it's about building a business, awareness, and communication strategy around your brand.
"Furthermore, vuDiscovery™ further increases the average revenue per user [ARPU], since subscribers that stay longer within an OTT application, will inevitably spend more money."
www.visualunity.com
(IT/JP)