HHB Upgrades Absolute Radio With Pro Tools

Scrub, HHB Communications' Soho-based subsidiary, has provided London’s Absolute Radio with the latest Pro Tools software and hardware.
Absolute Radio’s producers chose to upgrade all four of its studios with the latest version of Pro Tools 11 for the upgrade.
Studio C now features a Pro Tools HD Native Thunderbolt system with an HD MADI interface, while three other studios are now using version 11 software with new iMacs, MBox Pro interfaces and Artist Series controllers.
Absolute Radio’s Head of Broadcast Technology and IT Dean Woodcock said: "Our producers are often expected to turn around content in minutes, so the faster-than-real-time offline bounce is essential when they are working on the station’s branded content.
"We are able to record 24 tracks of audio in Studio C with the HD MADI interface that feeds into Pro Tools. We have also gone with a Thunderbolt connection for ultra-fast processing. Pro Tools’ built in plug-ins provide most of what we need to produce great sounding recordings. We have seven stations under our umbrella and all of them are benefiting from the enhanced workflow and sound quality of version 11.
"Scrub provided training for the engineers and went out of their way to help us with the transition to Pro Tools, and they have continued to help us with technical questions after the sale. It is great having them just around the corner because it means we don’t have to fix things over the phone or online; they can just pop in and help us with any queries in person. Scrub have been brilliant throughout the process and we are very happy with the service we were provided."
Devin Workman of Scrub Sales comments: "The versatility of Pro Tools 11 opens it up to new applications in radio broadcasting. The new offline bounce with simultaneous rendering to multiple formats makes Pro Tools 11 extremely quick for dialogue editing and repurposing content, and stations like Absolute Radio are reaping the benefits."
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(IT/MH)