Viewers 'more accepting' than broadcasters of disabled on screen

Television viewers seem to be ahead of broadcast professionals when it comes to the depiction of disabled people on television, according to research published today.
In 'Disabling Prejudice', which was commissioned by the BBC, the Broadcasting Standards Commission (BSC) and Independent Television Commission (ITC), viewers revealed a high degree of acceptance of disabled people on screen, with 79% saying they would not mind if a disabled person read the main evening news bulletin.
However, broadcasters appear more cautious, concerned with perceived audience prejudices, ratings and other possible constraints.
The majority of viewers (61%) say that there should be more portrayals of disabled people on television in a wide variety of roles, including as presenters. The inclusion of disabled people in television advertising was also welcomed, particularly where it challenges negative stereotypes or actively promotes positive images of disabled people.
The research examines attitudes towards disability and the representation of disability on television, by both disabled and non-disabled viewers, and by broadcasting industry professionals.
ITC Chief Executive, Patricia Hodgson, on behalf of the BBC, BSC and ITC, said: "It is understandable that broadcasters are sensitive about involving disabled people in programmes, both on and off screen, but this should not be an excuse to shy away from properly representing society.
"Television is seen as a particularly powerful medium, so accuracy of portrayals is considered vital, as is the need for television to offer positive role models to young disabled people, and the avoidance of negative stereotypes - including well-intentioned emphasis on the 'bravery' of a disabled person."
The report found that among some non-disabled viewers there remained barriers to acceptance of more prominence of disabled people on screen. These viewers were less comfortable watching people whom they perceived to be 'different'.
Some industry professionals also thought that viewers expected actors and presenters to be traditionally good looking, and had concerns over how audiences might respond to more 'severely' disabled actors or presenters.
(GMcG)