Tern Appoints Ed Crick As Joint Creative Director

Tern TV is gearing up for a fresh creative drive at home and abroad with the appointment of Ed Crick - former MD of Zodiak Media-owned Bullseye Productions - as its Joint Creative Director.
The appointment comes off-the-back of the best trading year in both Tern’s and Bullseye’s history. Tern MD David Strachan said that this “combined momentum” and Crick’s complimentary contacts in the linear and digital sector meant the “timing was irresistible for a partnership that can deliver significantly more than the sum of its parts”.
Crick will work alongside Creative Director Harry Bell and will take a seat on the board. Bell said, “Ed is a game changer. We’ve known each other since his TLC days and we’ve been looking for a way to work together for some time.”
Crick added, “Tern is a copper bottomed company. It offers me all the creative and commercial freedom I was looking for. Together we will achieve more of our creative goals and work with a broader range of partners both in the UK and internationally.”
Already based out of Scotland and Northern Ireland, Tern will make a concerted push into the United States where Crick - who has been a significant creative voice in the US market for a decade - has contacts with all non scripted networks and deals in place with two partner producers. He is a former director of development for TLC in Washington.
Meanwhile in the UK Crick and Bell have identified the key partners they want to take their combined approach to.
Bell said, “We’ve been known for “clever pleasure” and quality documentary and Ed for novel & ambitious formats & factual. I think if we chuck that in the pot and pay attention to what our clients and the audience want we are well placed to create something rather special.”
Tern TV
(MH/CD)