Harris To Broadcast MaxxCasting At NAB

Harris Broadcast will be in Las Vegas next month at the 2013 NAB conference, fresh off a multi-week technology road show focusing on transmission efficiency and audio networking for analog and digital radio broadcasters.
The company will make this its focus for the NAB show, with new product enhancements and its first MaxxCasting demonstration for large audiences.
MaxxCasting is a joint solution with Geo-Broadcast Solutions to maximise audience reach.
The MaxxCasting architecture employs corresponding transmission and control technologies to increase signal coverage via single-frequency networks.
Harris Broadcast will demonstrate a MaxxCasting solution featuring Flexiva™ low-power transmitters, Intraplex® SynchroCast®3 IP based simulcast systems and Geo-Broadcast Solutions’ network design architecture.
"This unique solution merges the technologies of both companies to help broadcasters leverage their investment in spectrum to deliver greater coverage, increasing listeners, advertisers and revenues today — and opens the door to over-the-air delivery of targeted broadcast content across many zones using our unique ZoneCasting architecture," said Richard Redmond, vice president of product management and strategy, Harris Broadcast.
Harris Broadcast will also show its Flexiva low-power transmitters in North America for the first time (50, 150, 300 and 500 W), and introduce a new transmitter option for integrated Orban audio processing to enhance sound quality. Flexiva customers can add capabilities of Orban Optimod-FM 5500 series multiband digital audio processors at a lower cost than a standalone unit, offering the same world-class audio processing power and control. The optional plug-in cards are available for the entire Flexiva transmitter range, extending from 50 W to 40 kW.
The company will also showcase complete networked studio architectures for cost-efficient, distributed audio systems covering multiple studios.
The full demonstration will include various PR&E® consoles, networking systems and accessories to manage seamless, tightly integrated studio workflows. The demonstration will extend to the company’s Intraplex range of IP codecs, including the NAB debut of the IP Link 200.
www.harrisbroadcast.com
(IT)