TMD Boosts Mediaflex Platform

TMD has added significant new functionality to its Mediaflex platform.
The new Mediaflex CI module creates the most powerful business process management solution available for organisations that create, produce, manage, archive and publish content.
Mediaflex CI – for content intelligence – delivers intelligent process automation and business analytics, together with workflow development tools, which can be used by any organisation. Previously the realm of only the largest enterprises, this adds the capability to understand and monetise the underlying content flows in an organisation to efficiently manage the whole media lifecycle, in a way which is both readily understood and readily appreciated by all media businesses.
The key is in the ability to design workflows which are defined by business requirements, and which automate the processes as far as possible. That means implementing within them automated decision making driven by business rules developed by the organisation, eliminating the need for time-consuming manual decision-making which prevent the system reaping the full productivity benefits. The decision making uses metadata harvesting and search management driven by the content files themselves, and it enables dynamic business process management by launching other processes based on the outcome of the decisions.
Mediaflex CI is built on the proven and robust Mediaflex workflow engine that has been powering some of the most innovative media organisations around the world for the last decade. It incorporates an enhanced graphical user interface that enables drag and drop business process creation without the need for specialist developers or scripting. It also provides a comprehensive audit trail to generate the business reporting and analytics demanded by the organisation.
"This is a remarkable addition to the Mediaflex platform, and transforms it from a leading asset management platform to a complete enterprise business system," said Tony Taylor, chairman and CEO of TMD. "We know from our discussions with broadcasters, production companies and archives that they have to match content workflows with commercial decision-making to deliver economies as well as making the media available as widely as possible, and that is precisely what we have achieved with Mediaflex CI. It is also designed with the future in mind, for instance being inherently cloud ready so that the same business processes can be designed, wherever the content is and whoever is accessing the system."
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