Mosart Medialab Set To Demo Newscast Automation

Mosart Medialab has announced that it will showcase the Mosart® automation system at the News Xchange show in Barcelona, Nov. 14-16.
Mosart will demonstrate how flexibility and support for the widest range of newsroom computer systems and broadcast devices make the Mosart automation system a powerful and economical solution for simple creation and delivery of news broadcasts.
"To address business and operational challenges and constraints, more and more broadcasters are moving to automation — and choosing Mosart," said John Kjellevold, managing director at Mosart Medialab. "We look forward to demonstrating the efficiency that Mosart newscast automation offers for news producers and editors. Even as the system reduces a news organization's costs, it enhances the quality of the on-air product by ensuring fewer on-air errors, enabling greater agility in handling the rundown, and supporting simple construction and playout of complicated sequences with effects, clips, and graphics."
Simplifying the many control tasks within the broadcast production chain, Mosart automation enables the human resources within a news organization to focus on creativity and content production, rather than on technical tasks. In addition to enabling as few as one operator to run a newscast, the system provides the flexibility needed to handle breaking news.
Mosart automation is installed in more than 50 news control rooms worldwide. The system is used by Sky Sport News HD in Germany; ARD for Tagesschau; Al Jazeera in the Balkans; BBC World; Nordic public broadcasters including NRK, YLE, SVT, and DR; and the large commercial broadcasters including TV4, TV 2 Norway, and TV 2 Denmark. This list grows longer every month.
Throughout the News Xchange show, Mosart representatives will be on hand to provide in-depth demonstrations and answer any questions about how Mosart automation serves as a valuable editorial tool in the newsroom environment.
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