Canford Presents Industry First

Canford has announced a new e-catalogue facility at IBC in an Industry first.
The service provides customers with all the benefits of both a website and a paper catalogue. It is the first of its kind in the broadcast and pro-audio industry and permits the user to create and post orders and to download and print individual pages and sections of The Source, Canford’s 1500 plus page catalogue. The users simply need to have internet access to exploit the innovation.
The new e-catalogue is named ‘THE e-Source’ and replicates its paper twin, ‘THE Source’ in its entirety with fully specified product listings and application notes. Once users have identified the product they need, they can add them to a basket in the usual ecommerce way and place the order online, or simply create and save their shopping list ready for placing the order at a more convenient time. Multiple lists can be created and then saved and later recalled making it easy to work on multiple projects at once. The product pricing can be displayed in a choice of currencies to suit the user and customers with special pricing arrangements will see their own specific pricing and price breaks for quantity once they have logged in.
There is also a simple to use note making facility that enables the user to make their own comments against any or each of the products. This could be used for example to highlight key specifics for easier comparison of multiple products. Other features such as search and bookmark aid in the identification of products of interest or the swift return to a previously identified product. Users will also have the facility to download pages or whole sections of the ‘e-Source’ enabling them to create their own personalised catalogue with products and pricing tailored to their own individual or corporate requirements or that of a specific project.
Canford showed a pre-launch version at IBC with Marketing Director David Holloway commenting: "We are sure this is going to be a valuable additional aid to our customers and that the flexibility this offers will be immediately recognised. We are looking for as much feedback as possible from interested customers and supply partners in this final Beta stage before we go live and we will be using that feedback to fine-tune the final ‘live’ version of the ‘e-Source’. We anticipate full launch being before the end of 2012."
(GK)