Sony Showcase Innovations At NAB

Sony Creative Software have announced new innovative audio and video editing tools for professionals set for release this summer.
The latest additions to the Sony Creative Software product line include: Spectral Layers™, an audio editing platform featuring precise sound shaping capabilities and a unique visual workflow; and ThemeBuilder™ for Vegas™ Pro, a plug-in that enables intelligent template building for professional video projects. Both products are scheduled for technology demonstrations in the Sony booth.
"Now more than ever, video editors require robust editing tools like ThemeBuilder to automate repetitive tasks while retaining complete control over their projects. ThemeBuilder for Vegas Pro is one of the only plug-ins available that takes an existing timeline and develops a reusable theme, giving users the ability to quickly exchange media without wasting valuable production time," said Dave Chaimson, Vice President of Global Marketing for Sony Creative Software.
"On the audio side, Spectral Layers redefines what can be accomplished in the editor's suite by giving users the ability to reach directly into and operate on waveform spectra. Spectral Layers holds universal appeal for audio mastering engineers, sound designers, archivists, and professionals who demand deep, intelligent audio analysis tools."
ThemeBuilder was developed by NewBlue, Inc® a California company known for its ability to innovatively merge art with technology. NewBlue has been offering a range of compelling digital media technologies and products to the creative community since 2001.
"Our partnership with Sony Creative Software continues to expand and yield significant rewards for our customers," said Paul Devermann, Chief Alliance Officer of NewBlue. "NewBlue's ThemeBuilder software running in Vegas Pro will deliver an unprecedented workflow enhancement, offering even more creative options for video editors who depend on it for its robustness and ease of use."
Spectral Layers was created by Paris-based Divide Frame, a developer specializing in software designs that bridge the gap between emergent technologies and broadcast professionals. Innovative workflow ideas and processing speed optimization are just two design hallmarks of this advanced R&D firm.
"I've been a fan of Sony Creative Software products for many years," said Robin Lobel, owner of Divide Frame. "Our Spectral Layers application will be a perfect fit for Vegas Pro and Sound Forge™ Pro users. Divide Frame is pleased to have Spectral Layers take its place alongside Sony Creative Software's classic video and audio heavy hitters."
www.sony.co.uk
(LB)