Red Bee Media Explore TV Audiences Of Tomorrow

Media Management company Red Bee Media is set to reveal the results of its research into changing viewer attitudes and behaviours to TV and video.
Red Bee Media, one of the world’s leading media management companies providing multi-platform technology and creative solutions to broadcasters, content rights holders, platform operators and brand owners, today announced the second of three live events which form part of its Tomorrow Calling study, an industry-wide programme of discovery into the future of media and the impact of new technologies, changing consumer behaviours and evolving business models.
'TV audiences of tomorrow' will come under the spotlight at the event, which will take place on Wednesday 16th November 2011 at a central London venue in front of a live audience of senior industry executives and webcast to a global audience online.
Red Bee Media will unveil findings from its in-depth, UK-wide qualitative and quantitative survey, which explores changing viewer attitudes and behaviours to TV and video in 2020.
An expert panel, hosted by broadcast journalist Krishnan Guru-Murthy, will then take to the stage to tackle the topic of changing media audiences and debate which future TV developments will have the most impact and why; how audiences will navigate and find content; what role brands will play and which brands audiences will trust in the future; how the balance of linear versus VOD will change; and the future role of social media and connected devices.
"The way we consume media is changing forever driven by new technologies that are turning traditional thinking on its head. This event will tackle the key changes that are impacting our industry, highlighting what media businesses at the top of their game now need to do to stay relevant by the end of the decade", said Bill Patrizio, Chief Executive of Red Bee Media.
He added:"Our world is changing fast and Tomorrow Calling aims to shine a light on where we’re headed and how, as an industry, we can make the most of that change."
(LB)