Red Bee Media To Unveil Findings From UK-Wide Consumer Survey

Red Bee Media, providing multi-platform technology and creative solutions to broadcasters, has announced the second of three live events which form part of its Tomorrow Calling study, an industry-wide programme of discovery into the future of media and the impact of new technologies, changing consumer behaviours and evolving business models.
‘TV audiences of tomorrow’ will come under the spotlight at the event, which will take place on Wednesday 16th November 2011 at a central London venue in front of a live audience of senior industry executives and webcast to a global audience online.
Red Bee Media will unveil findings from its in-depth, UK-wide qualitative and quantitative survey, which explores changing viewer attitudes and behaviours to TV and video in 2020. An expert panel, hosted by broadcast journalist Krishnan Guru-Murthy, will then take to the stage to tackle the topic of changing media audiences and debate which future TV developments will have the most impact and why; how audiences will navigate and find content; what role brands will play and which brands audiences will trust in the future; how the balance of linear versus VOD will change; and the future role of social media and connected devices.
The confirmed panellists include: Tim Hussain, Head of Platform Development and Partnerships, BSkyB; Sue Unerman, Chief Strategy Officer, MediaCom; Julia Jordan, Executive Director, Business and Operations, UKTV; Neil Mortensen, Research and Planning Director, Thinkbox; and Andy Bryant, Director, Creative, Red Bee Media
“The way we consume media is changing forever driven by new technologies that are turning traditional thinking on its head. This event will tackle the key changes that are impacting our industry, highlighting what media businesses at the top of their game now need to do to stay relevant by the end of the decade”, said Bill Patrizio, Chief Executive Officer of Red Bee Media. “What role connected devices will play in the future TV experience and which brands the public trust to create and deliver TV content are just some of topics the panellists will address. Our world is changing fast and Tomorrow Calling aims to shine a light on where we’re headed and how, as an industry, we can make the most of that change.”
The first event, hosted by media commentator Ray Snoddy on 27th September 2011, explored the impact of networks, platforms and devices and was debated by experts from Google, FremantleMedia, Virgin Media, Cisco, Red Bee Media and Balderton Capital.
The Tomorrow Calling programme, conducted with MTM London, is building a picture of the media world in 2020, its technological possibilities and market dynamics, through a series of think tanks, quantitative and qualitative research, one-to-one interviews, live panel debates and white papers. In the New Year, the final event will look at future business models and the prospects for industry revenue streams. Tomorrow Calling will culminate in the publication of a major report at the end of the programme.
(BMcN/BMcC)