Sony To Showcase 'Believe Beyond HD' At IBC

Sony Professional has announced it will use this year’s IBC conference as an opportunity to show its success in delivering its ‘Believe Beyond HD’ vision to customers. With unparalleled innovation in technologies including 3D, 4K, 35mm and OLED, and continued growth in the sports market, Sony will demonstrate how its strong relationships with customers have helped it to fulfil the promises made at NAB 2011.
At IBC 2011 Sony will reveal how it is accelerating change in the media and broadcast industry, from independent production companies and freelancers, to international broadcasters and cinema chains. By working in close collaboration with partners and customers, Sony will demonstrate how innovative products that go beyond HD are enabling customers from across Europe to stay at the leading edge of content creation and distribution through a plethora of home, cinema and mobile platforms. One of the key forces driving this change is 4K technology, with products such as Sony’s groundbreaking F65 motion picture camera proving to be a catalyst in the market since being announced at NAB 2011. The F65 demonstrates Sony’s commitment in developing every aspect of 4K workflow from acquisition through to the final output in cinemas and living rooms across Europe. At IBC 2011, Sony will show how customers are using 4K to excite viewers by enabling them to experience the highest quality images possible, just as the director intended.
Sony will use this year’s conference to celebrate some of its key partnerships with industry leading sports entertainment organisations, such as the All England Lawn Tennis and Croquet Club (AELTC). At the forefront of 3D technology advancement, Sony successfully produced the 2011 Wimbledon Tennis Championships in 3D for the very first time, highlighting its commitment to pioneering the next chapter of 3D entertainment. Furthermore, the recent acquisition of Hawk-Eye, the world’s most sophisticated sports officiating tool, is evidence of how Sony is strategically investing and collaborating with other innovative companies to drive change within the sports broadcasting industry.
IBC 2011 will also provide Sony with a platform to confirm its position as the market leader in networked content production and management solutions, offering expertise, trust and value propositions to customers as an independent system integrator. At the heart of Sony’s media solutions offering is the Media Backbone. Based on a Service Orientated Architecture (SOA), products such as Sony’s Media Backbone Conductor are revolutionising customer file-based management systems across Europe, offering scalable solutions which can be “packaged” or fully customised across multiple platforms.
IBC 2011 marks a return to business-as-usual for Sony, following the extraordinary challenges posed to its operations following the natural disaster in Japan in March of this year.
Sony will be exhibiting at IBC 2011 in Hall 12, stand number 12.A10.
(BMcN)