projectiondesign Acquires US Distributor

Norway's projectiondesign has announced that they have successfully concluded negotiations on acquiring long-standing partner and distributor projectiondesign LLC, the exclusive distributor of projection products in North America since 2004.
Asmund O. Fodstad, who was recently appointed by projectiondesign to drive its global growth, explained: "North America represents the largest single market for our world-class projection and display technologies and we are consistently impressed at the scale, innovation and dynamic ways in which they are used by our partners.
"Increasing our efforts and focus in this market will see a visible increase in presence and strengthen our ambition of being the preferred projector and services supplier. We've got the right mix of technologies and products designed specifically with customer requirements in mind to support this growth and building confidence with our North American partners is key to the success of our increased efforts."
Gary Plavin, President of projectiondesign LLC, said: "We are incredibly proud of how we have developed the projectiondesign brand over the past seven years. It's a natural progression for us to recognise the additional strength and synergies from integrating our operations with the head office in Norway and accelerating our growth in the Americas. This will also solidify our position as the preferred specialist high-performance projector and image-processing manufacturer. We look forward to the successful fulfilment of our short and long-term visions which will bring fantastic success and added value directly to our channel partners and customer base."
North American sales, support and service functions will continue to be located in the Teterboro, NJ, US headquarters.
Fodstad concluded: "Building confidence with our North American partners is key to the success of our increased efforts. We will be more involved with market-leading innovators and will see our unique products and technologies incorporated into even more high-profile projects.
"Our sales model, where commitment to and relationship with channel partners is fundamental for success, drives us to accomplish this. Together with their unmatched and relentless drive for excellence, this initiative makes us proud to incorporate the hard work of projectiondesign LLC and now be in a position to provide even closer support."
Terje Rogne, Chairman of projectiondesign, commented on the successful partnership with projectiondesign LLC, said: "This is another major step in our plans towards our goal of being the preferred supplier of high performance projectors and services, and being even better integrated with the market on our way to grow an already strong company."
(KMcA)