Vinten Radamec Leads The Way In The Future Of Virtual Reality

Vinten Radamac, a Vitec Group brand, is predicting that 2011 will see a significant increase in demand for virtual reality systems.
Speaking from NAB 2011, Karen Walker, Commercial Manager at Vinten Radamec, said: "We're already seeing several strong trends in the virtual reality sector this year. Virtual advertising and product placement will be big on the broadcast agenda as marketers take advantage of the change in Ofcom rules and look for more sophisticated ways to convey their messages to TV audiences.
"The diversification of robotics is another trend that looks set to continue, as broadcasters look outside the traditional news room environment and utilise robotics in other applications such as sporting events. There has also been a surge in the use of studio automation systems, as studios move towards more efficient production processes by using tools to produce programming with a minimal amount of crew."
Another trend in the sector is the transformation of programme sets, Walker continued: "Since HD was introduced the quality of sets has become a priority in a bid to maintain to maintain consistent high visual quality. Hard sets are being either combined with virtual elements, or replaced by virtual sets, in an increasing number of applications."
The future of virtual reality technology was clearly demonstrated at the three Vinten Radamec sets on the NAB 2011 show floor. The dedicated VR sets showed how Vinten Radamec's solutions are designed for ease of integration with third party equipment, by displaying its products working live with software from leading graphics providers, Brainstorm, Orad and Vizrt.
Walker continued: "This year's NAB 2011 event provided us with the perfect global platform to show how Vinten Radamec's robotic camera support systems and camera tracking range offer the best solutions for today's virtual and augmented reality applications in studio and outside broadcast environments."
(KMcA)