BeActive Co-Founder Releases Transmedia Book

Multi-award winning transmedia production company, beActive has announced the release of The Producer's Guide to Transmedia, a book offering practical information for producers of audio visual content on transmedia production techniques.
Written by beActive CEO Nuno Bernardo, the book will be available from mid-April from selected online retailers.
The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple medias, drawing on Bernardo's ten years experience of Transmedia production for global platforms.
The guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in the content. The 200-page work encompasses a series of case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show or film.
Nuno Bernardo, CEO of beActive and author of The Producer's Guide to Transmedia, said: "The entertainment landscape is rapidly evolving, challenging established business models and where audiences are changing how they consume content. Transmedia storytelling offers producers a way to really connect with their consumers - using different medias to make their content part of the audiences' lifestyles.
"As the linear broadcasting of content becomes obsolete, producers need to be ready for the new on-demand paradigm, and we hope this guide will prove a constructive source for producers globally as they capitalise on the changing face of content consumption."
Nuno Bernardo is an award-winning and Emmy-nominated transmedia writer and producer, and the creator of the world's first international interactive online teen series, Sofia's Diary. An executive producer for several primetime TV series - including The Line, starring Linda Hamilton and Living in Your Car, which recently premiered on HBO Canada and will be broadcast in the UK in the transmedia arena has led him to be guest and keynote speaker at international events such as the Toronto, Cannes and Venice International Film Festivals, MIPTV (Cannes) and the Interactive TV Show Europe, among others.
The Producer's Guide to Transmedia is being launch at MIPTV 2011 (April 3-8), where Bernardo is speaking in The Transmedia Storytelling session, taking place on Monday April 4 at 10am in the Esterel, Level 5, Palais des Festivals.
(KMcA/GK)